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Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives.
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1st ed. External-identifier urn:oclc:record:297556631 urn:lcp:beyourownbrand00davi:lcpdf:ec9d0144-3ff2-45ed-bec9-5898bfcfad79 urn:lcp:beyourownbrand00davi:epub:3c0dbf24-3c4d-4d68-893a-abbee5470f38 Extramarc University of Illinois Urbana-Champaign (PZ)
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In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive.
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I N T R O D U C T I O N Your brand is defined by a customer's overall perception of your business. Branding is the activity of crafting that perception. How well you do this is critical to the success of your brand standing out and creating raving fans. (Hello, Nike and Starbucks!)
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Everybody has, whether they know it or not, a personal brand. You mean something to everybody in your life, and that meaning is your brand. Your brand is what the people around you perceive you to be. Maybe you think people don't "get" you. If so, then there may be a gap between what you think you are and what other people think you are.
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Be_Your_Own_Brand_2nd_9781605098111 Identifier-ark ark:/13960/t48p6xt2f Isbn 9781605098111 1605098116 Ocr ABBYY FineReader 8.0 Ocr_converted abbyy-to-hocr 1.1.20 Ocr_module_version 0.0.16 Openlibrary_edition OL24983688M. 14 day loan required to access EPUB and PDF files. IN COLLECTIONS
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other "lessons learned" is our motivation for revising Be Your Own Brand. In the fi rst edition of Be Your Own Brand we successfully pro-vided the fi rst book that lays out a pragmatic framework for an indi-vidual to implement the principles of personal brand. Since writing the fi rst edition, we observed two important trends that have made
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Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships." —Perry Cantarutti, Senior Vice President, Europe, Middle East, and Africa, Delta Air Lines "Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development.
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By defining your target audience, you can more easily build a brand that is both tailored to the interests of that audience, but also able to incorporate your own talents, passions, and interests into the brand and the content that the brand hopes to push out. Your Vision Has To Be Crystal Clear Feel like talking about clarity? Let's go.
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Title: Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd. Author (s): David McNally, Karl D Speak. Release date: September 2003. Publisher (s): Berrett-Koehler Publishers. ISBN: 1576752720. Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be.
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Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships." —Perry Cantarutti, Senior Vice President, Europe, Middle East, and Africa, Delta Air Lines " Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously." —Taras K. Rebet, President, Western.
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Download Be Your Own Brand PDF Description In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be.
Be Your Own Brand A Breakthrough Formula for Standing Out from the
[PDF] Be Your Own Brand by David McNally eBook | Perlego Home Business R&D Be Your Own Brand Read this book now Share book 168 pages English ePUB (mobile friendly) and PDF Available on iOS & Android eBook - ePub Be Your Own Brand Achieve More of What You Want by Being More of Who You Are David McNally, Karl D Speak, Karl Speak Book details
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Your brand is a reflection of who you are and what you believe, which is visibly expressed by what you do and how you do it. It's the doing part that connects you with someone else, and that connection with someone else results in a relationship. In reality, the image of your brand is a perception held in someone else's mind.
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally & Karl D. Speak Published by Berrett-Koehler Publishers Contents acknowledgments foreword Personal Branding Becoming More of Who You Are Personal Brand Characteristics Distinctive, Relevant, and Consistent Personal Brand Dimensions Roles, Standards, and Style
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Title: Be Your Own Brand, 2nd Edition. Author (s): Release date: December 2010. Publisher (s): Berrett-Koehler Publishers. ISBN: 9781605098104. In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather,..